Advertising and marketing law

 

Advertising and Promotional Campaigns

We can be an asset during the development of your next advertising campaign or your clients'. Whether you need to validate the legality of an advertising concept, seek advice on possible avenues when elaborating a concept or need to have the advertising material reviewed, we can guide you during the creative process.

Here are some of our intervention areas: advertising on alcoholic beverages, automobile advertising, advertising to children and food advertising.

 

Contests and Social Media

We have considerable experience on publicity contests. We offer a comprehensive service, from drafting the contest rules, reviewing the advertising material to registering the contest with the Régie des alcools, des courses et des jeux.

If you encounter a problem during a contest or receive complaints from entrants, we provide advice on corrective measures and, if need be, we will represent you before the Régie des alcools, des courses et des jeux.

Publicity contests are often held on social media or include these platforms. It is important to know the applicable rules, and we can also advise you on this topic.

 

Consumer Protection, Competition and Business Practices

As part of your business activities, you are probably faced with issues regarding different business practices regulated by the Consumer Protection Act and the Competition Act, to name only these legislations. We can answer your legal concerns regarding different practices, such as false or misleading advertising, comparative advertising, advertising a premium on purchase, ordinary price claims, credit offers, prepaid cards, etc.

 

Language Issues

Quebec is characterized by its beautiful language, French. However, the application of the Charter of the French Language may raise some concerns for advertisers and companies. Do not hesitate to contact us if you have any questions on this topic. We will guide you and, if need be, make the appropriate representations on your behalf before the Office québécois de la langue française.